Three layers, one system — which is why the demo feels joined up
JDNetworks is the commercial company. WRK is the service ecosystem. This insurance build is the first WRK Industry Demo Studio vertical — the same framework is designed to be reused for other sectors.
WRK Web
Earns the first conversation
- Sector-led landing experiences instead of a generic brochure site
- Interactive tools — risk review, renewal planner, change triggers
- Content built around commercially valuable search topics
- Every journey ends in a structured conversation, not a quote form
WRK Systems
Runs the operating rhythm
- Lead routing into a single broker inbox with source and answers attached
- Visual pipeline from new lead through to won or lost
- Task centre, follow-ups and renewal reminders
- Marketing content workflow with compliance approval, versioning and audit trail
WRK Intelligence
Makes the next action obvious
- Lead scoring from the answers a prospect actually gave
- AI-style broker briefings generated from the record, not from guesswork
- Prospect intelligence and client review-opportunity prompts
- Attribution from source through meeting, quote and won revenue
How it connects
A single thread from search result to signed business
The same record travels the whole way. Nothing is retyped, and nothing about its origin is lost.
01
Sector journey
Prospect lands on a page written for their world.
02
Risk review
They answer nine structured questions in their own words.
03
Broker inbox
Scored lead appears with answers, source and a task.
04
Briefing & pipeline
Broker arrives prepared and progresses the stage.
05
Attribution
Won business traces back to the page that started it.
Security & data isolation
Where client data would live — and what has to be proven before any of it moves
Today this is a synthetic proof of concept held in your browser session, with no live integrations and no customer data. The security page sets out the target production design — tenant isolation, deployment options, encryption, MFA/RBAC, audit, retention and exit — and states plainly that every control is proposed until built and independently validated.
Built for a regulated context
Wording throughout is framed as areas worth discussing. Marketing assets move through draft, compliance review, approval, publication and periodic review with a full version history.
Reusable by design
Sector pages, assessment steps, scoring weights and workspace modules are driven by data and shared components — so the next WRK Industry Demo vertical is configuration, not a rebuild.
Separate from the core CRM
This vertical demo runs standalone with synthetic data. It is deliberately independent of WRK Intelligence CRM so it can be shown, changed and iterated without touching production systems.
Try the demo journey
Complete a risk review, then watch it land in the broker workspace
This is a concept demonstration built by JDNetworks for the WRK ecosystem. All organisations, figures, scores and performance metrics shown are synthetic and illustrative. Nothing here constitutes insurance advice, a recommendation, a statement of policy suitability or confirmation that any cover exists. A qualified, appropriately authorised broker should assess actual insurance needs.