PROOF OF CONCEPT · FOR W DENIS REVIEW ONLY
Confidential demonstration environment. Fictional broker branding and synthetic data. Not for commercial use.
Westbridge Commercial Insurance · WRK Broker Workspace
Fictional broker · demoAttribution
Campaign or SEO page → lead → broker meeting → quote → won business → revenue. Every figure is synthetic and for demonstration only.
Attributed leads
117
All demo sources
Broker meetings
54
46% of leads
Won business
14
12% of leads
Attributed revenue
£602,200
Synthetic commission-equivalent
Performance by source
Demo conversion path
Whole-journey view
Leads
117
46% progress to next stage
Broker meetings
54
56% progress to next stage
Quotes / proposals
30
47% progress to next stage
Won business
14
Source ledger
Each row links a demo acquisition source to the pipeline and revenue it produced.
| Source | Channel | Leads | Meetings | Quotes | Won | Revenue |
|---|---|---|---|---|---|---|
| Business Risk Review tool | On-site tool | 38 | 16 | 9 | 4 | £162,300 |
| /industries/manufacturing | Organic search | 24 | 11 | 6 | 3 | £128,400 |
| Guide: multinational renewal dates | SEO content | 12 | 6 | 4 | 2 | £96,800 |
| Partner referrals | Referral | 9 | 6 | 4 | 2 | £88,900 |
| /industries/construction | Organic search | 19 | 8 | 4 | 2 | £71,200 |
| Life sciences growth campaign | Paid campaign | 15 | 7 | 3 | 1 | £54,600 |
How WRK joins this up
WRK Web captures the source, WRK Systems carries it through the pipeline, and WRK Intelligence reports the outcome. That single thread from search topic to won business is what makes growth spend measurable.
This is a concept demonstration built by JDNetworks for the WRK ecosystem. All organisations, figures, scores and performance metrics shown are synthetic and illustrative. Nothing here constitutes insurance advice, a recommendation, a statement of policy suitability or confirmation that any cover exists. A qualified, appropriately authorised broker should assess actual insurance needs.