PROOF OF CONCEPT · FOR W DENIS REVIEW ONLY

Confidential demonstration environment. Fictional broker branding and synthetic data. Not for commercial use.

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ProspectBroker
How WRK worksSecurity & data isolation

Demand & Data Engine

Where demand comes from, and what it would cost

Two halves of one engine: the routes a commercial buyer uses to find the broker, and the approved-data route WRK would use to reach businesses that have never visited the website. Every figure on this page is indicative, dated to the demonstration build, and must be verified before procurement.

Indicative · verify before procurementNo vendor quote or performance forecast

Inbound

How prospects find the site

Each channel carries its source and campaign from the first click, so attribution survives all the way to won revenue.

Organic search / SEO

Sector and risk-topic pages answer the question a commercial buyer actually types, then route into the matching journey.

Google Ads

Paid search on high-intent commercial terms, landing on the sector page rather than a generic homepage.

LinkedIn organic & ads

Role- and sector-targeted reach for awareness, feeding the same structured review.

Referrals & partners

Accountants, brokers-of-record, trade bodies and introducers, tagged so the source survives to revenue.

Direct campaigns

Email, print and event campaigns with their own campaign tags and landing journeys.

Broker outreach

Proactive contact from an approved shortlist — the proactive half of the engine, below.

Existing clients & renewals

First-party records surfacing review opportunities and referral routes from the current book.

Proactive

How WRK finds businesses that have never visited

A staged, reviewable route from approved data to an approved conversation. Every stage is visible, and a broker approves before any contact.

1

Approved sources

Public registers, licensed data or first-party records only. No scraping.

2

Company identification

Match to a registered company: identity, sector, region, size band.

3

Enrichment

Add firmographics and public profile fields, each with a provenance label.

4

Business & change signals

Acquisition, new premises, capex, contract win, hiring, filing changes.

5

Fit score

Illustrative fit indicator with an explicit 'why this prospect?' explanation.

6

Lawful basis & suppression

Lawful-basis, contact-permission and suppression checks in view before contact.

7

Broker approval

A human approves the shortlist and the outreach. Nothing is contacted automatically.

8

Outreach

Relevant, sector-specific opener referencing what actually changed.

9

Sector journey

The prospect lands in the matching sector journey and Business Risk Review.

10

Lead → pipeline → attribution

The record carries its source and campaign through to won revenue.

Open the Prospecting Engine See attribution back to revenue

Data source options

What each source can and cannot tell you

Optional vendor examples are clearly separated from planned production integrations. Nothing here is live in this demo.

Companies House / public register

Planned production integration

Can provide

  • Company identity, number, registered office
  • Incorporation date and SIC codes
  • Officers and filing history
  • Published accounts dates

Cannot provide

  • Insurance arrangements or renewal dates
  • Named buying contacts or permissions
  • Turnover for small filers
  • Intent to buy

Public company websites & announcements

Planned production integration

Can provide

  • Sites, services and sector language
  • Announced contract wins, premises and expansion
  • Published accreditations

Cannot provide

  • Anything not publicly published
  • Verified headcount or turnover
  • Confirmation of cover

Licensed firmographic / intent / credit provider

Optional vendor example · quote required

Can provide

  • Deeper firmographics and size bands
  • Credit and risk indicators
  • Category-level intent signals

Cannot provide

  • Be used outside its licence terms
  • Replace lawful-basis and suppression review
  • Guarantee accuracy or currency

LinkedIn Sales Navigator

Optional vendor example

Can provide

  • Decision-maker role research
  • Account monitoring and change awareness

Cannot provide

  • Bulk export outside platform terms
  • Provide contact permission
  • Provide company financials

Apollo

Optional vendor example

Can provide

  • Firmographic and contact research tooling
  • List building within agreed rules

Cannot provide

  • Be used without lawful-basis and suppression controls
  • Guarantee data accuracy

Hunter

Optional vendor example

Can provide

  • Business email discovery and verification at modest volume

Cannot provide

  • Establish a lawful basis to contact anyone
  • Verify a person wants contact

Existing CRM / first-party records

Planned production integration

Can provide

  • Renewal timing and review opportunities
  • Existing permissions and suppression state
  • Referral and cross-sell routes

Cannot provide

  • Be introduced into this demo — no real records are present
  • Be used beyond the original purpose

Indicative costs

What it would cost to run

Free public data, optional vendor examples at published prices, WRK planning allowances and quote-required placeholders — labelled so nothing is mistaken for a quote.

Public / free data accessOptional vendor exampleWRK planning allowanceQuote required

Data & research

Companies House public register / API

Public / free data access

No data licence fee (public register)

Company identity, registered office, incorporation date, SIC codes, officers, filing history and published accounts dates. Free public access via the register and its API.

Access is free; engineering, matching, governance, monitoring and storage costs still apply and should be budgeted as internal build/run cost.

LinkedIn Sales Navigator

Optional vendor example

Public examples around £94.99/user/month (Core) and roughly £130/user/month (Advanced)

Used for role/decision-maker research and account monitoring rather than bulk export.

Public example pricing only, subject to change and seat terms. Verify before procurement.

Apollo

Optional vendor example

Public examples: Free tier; Basic $49/user/month; Professional $79/user/month; Organization $119/user/month (annual presentation, minimum seats apply)

Contact and firmographic research tooling; would only be used within agreed lawful-basis and suppression rules.

Public example pricing in USD, annual presentation. Verify before procurement.

Premium UK firmographic / intent / credit data provider

Quote required

Placeholder £500–£5,000+/month depending on seats, volume and data depth

Placeholder for a licensed UK business-data provider if deeper firmographics, intent or credit signals are wanted.

Placeholder band only. A specific quote and licence review would be required before any commitment.

Paid media

Google Ads

WRK planning allowance

WRK planning bands: £500–£1,500/month narrow test · £1,500–£5,000 growth · £5,000+ scale

No fixed platform subscription — cost is auction-driven by keyword competition, geography and quality.

These are WRK demo planning allowances for budgeting conversations, NOT Google quotes or performance forecasts.

LinkedIn Ads

WRK planning allowance

WRK planning allowance: £750–£2,000/month test · £2,000–£5,000+ scale

Auction-driven with platform minimum spend rules; typically used for role- and sector-targeted awareness into the sector journeys.

Planning allowance for budgeting, not a vendor quote or a guarantee of reach or results.

Content & SEO

SEO & content production

WRK planning allowance

WRK planning allowance: £500–£3,000/month depending on output volume

Sector pages, risk-topic content, technical SEO work and compliance-reviewed collateral.

A service/resource allowance, not a media fee and not a ranking guarantee.

Outreach infrastructure

Hunter

Optional vendor example

Public examples: Free tier; Starter $34/month; Growth $104/month; Scale $209/month (annual presentation)

Business email discovery and verification at modest volumes.

Public example pricing in USD, annual presentation. Verify before procurement.

Email / domain verification & outreach infrastructure

WRK planning allowance

Can start very low and rises with volume

Domain authentication, deliverability monitoring, verification and sending infrastructure.

Separate from media and data subscriptions; scale with volume. Indicative only.

Planning calculator

Build a conservative monthly budget

A budgeting aid for the commercial conversation. It calculates a total third-party acquisition and data spend only — it does not predict leads, meetings or results.

Total third-party monthly budget

£3,320

Media, data and infrastructure only

Indicative annual equivalent

£39,840

Straight ×12, no seasonality

Excludes internal build and run cost, brokerage staff time and any WRK service fee. No lead, ranking or result is implied or guaranteed.

Illustrative funnel

Source → targets → engaged → leads → meetings → quotes → won

Every number below is synthetic and adjustable. It demonstrates the mechanic and the arithmetic, not expected performance.

Targets / visits

1,200

Engaged

108

Leads

15

Meetings

7

Quotes

4

Won

1

Illustrative revenue

£4,164

Synthetic arithmetic only

Cost per enquiry

£220

Budget ÷ leads, planning aid

Cost per meeting

£488

Budget ÷ meetings, planning aid

Cost per enquiry and cost per meeting are arithmetic on the inputs above, presented as planning calculations only. They are not forecasts, benchmarks or commitments, and no conversion rate shown here is claimed to be achievable.

Back to revenue

Each record keeps the source, campaign and topic that created it, so spend can be compared against pipeline and won revenue rather than against activity. Inbound and proactive routes are measured the same way, which is what makes the comparison honest.

Attribution Security & data isolation Ask WRK about costs

Indicative demonstration figures only, dated to this build. No vendor quote, licence, guarantee, performance forecast or FCA approval is given or implied. Vendor pricing changes and must be verified before procurement. No live data integration, scraping or real client data is used in this demonstration.

Demonstration dataSynthetic data only

This is a concept demonstration built by JDNetworks for the WRK ecosystem. All organisations, figures, scores and performance metrics shown are synthetic and illustrative. Nothing here constitutes insurance advice, a recommendation, a statement of policy suitability or confirmation that any cover exists. A qualified, appropriately authorised broker should assess actual insurance needs.