PROOF OF CONCEPT · FOR W DENIS REVIEW ONLY
Confidential demonstration environment. Fictional broker branding and synthetic data. Not for commercial use.
Westbridge Commercial Insurance · WRK Broker Workspace
Fictional broker · demoWestbridge Commercial Insurance · prospecting engine
Inbound leads arrive because the organisation came to you. This is the other half: identifying commercial organisations worth a conversation before they start looking. In a live deployment WRK would draw candidates from approved business-data sources — here every company, signal and score is invented for the demonstration.
Inbound leads
The organisation interacts first — a sector page, a guide, the Business Risk Review. Handled in the lead inbox.
Proactive prospects
WRK identifies candidate companies, scores fit and hands a broker a reviewed shortlist. Nothing is scraped, queried or purchased in this demo.
Prospect search
5 synthetic matches in the current result setSector
Region
Employees
Turnover band
Growth / trigger signals
Any selected signal matches (broadens the result set).
Minimum fit score
74
Fit is a synthetic WRK ranking of conversation priority — not an underwriting or risk rating.
Synthetic example prospects · ranked by demo fit score
Prospect detail
Vantage Rail Systems
P-4114 · fit 95 · Priority A · contact first
Business profile
Enrichment
Rolling-stock refurbishment programme awarded; two lines re-tooled (synthetic example).
Inferred commercial fit factors
Why this prospect?
Three signals in one fortnight, at a size band where a structured review has real commercial weight.
Suggested broker approach
Lead with the programme award and ask how the re-tooled lines change their downtime picture across sites.
Discussion-led only. Nothing here is advice, a recommendation or a statement that cover exists.
Data provenance — future source types
Public company data (Companies House style)
Future source type · synthetic example · not queried
Approved licensed business-data provider
Future source type · synthetic example · not queried
Company website / public announcement
Future source type · synthetic example · not queried
Prospecting compliance controls
Placeholders in this demo. Compliance is not automatic — ticking these does not perform a check, and no outreach is sent from this screen.
Corporate lead generation and personal-data processing are different things. Sole traders and named individuals are personal data in either case.
Broker outreach prep
Press “Prepare outreach” to generate a short synthetic briefing from this prospect's demo fields.
Transparency
In plain English: what a live WRK deployment could collect from approved sources, what it could derive from that, and what only a broker conversation can establish.
Could be collected
3Registered name, number, address, entity type
Public company registers.
Directors and appointment changes
Public company registers.
Filed accounts band (turnover / balance sheet size)
Public filings, banded not exact.
Could be derived
7Sector classification
Registered activity codes, refined by a licensed provider.
Employee band
Filings plus licensed provider estimates.
Sites and locations
Registers, provider records and the company's own website.
Growth signals (premises, capex, contracts, funding)
Public announcements and licensed provider event feeds.
Digital maturity indicator
Public website and technology footprint, scored by WRK.
Overseas activity indicator
Public filings and company statements.
Fit score and priority band
WRK scoring model over the fields above.
Broker must confirm
6Actual renewal date
Not publicly available — only ever confirmed in conversation.
Incumbent broker and satisfaction
Not publicly available.
Current insurance arrangements or cover
Not publicly available and never inferred.
Claims history
Never sourced from public data.
Named contact preference and permission
Must be captured and evidenced, not assumed.
Decision-making authority
Confirmed in the first conversation.
No live sources
No scraping, no external APIs, no purchased data in this build. Source names describe types of source a live deployment could be architected around.
Never inferred
Current cover, claims history and policy suitability are never derived from public data. They belong in a conversation with a broker.
Session state only
Records you create here live in your browser session — 7 demo leads currently loaded. See Security & data isolation.
This is a concept demonstration built by JDNetworks for the WRK ecosystem. All organisations, figures, scores and performance metrics shown are synthetic and illustrative. Nothing here constitutes insurance advice, a recommendation, a statement of policy suitability or confirmation that any cover exists. A qualified, appropriately authorised broker should assess actual insurance needs.